Privacy Policy

Information you provide to us

We collect information you give us directly when you:

• Fill out a form on our website, including the project wizard (/empezar)
• Book a strategy call through our scheduling system
• Communicate with us by email, phone, or WhatsApp
• Request a quote or describe a project through our chat assistant (Nova)

This information may include: your name, company name, email address, phone number, and details about your project or needs.

Information we collect automatically

When you browse our website, we automatically collect certain technical and usage information, such as:

• Pages viewed and interactions on the site
• Approximate location derived from your IP address (e.g., city or country)
• Device and browser data (device type, operating system, browser)
• Cookie identifiers and similar technologies
• Marketing attribution parameters, including UTM parameters and the Google Ads click identifier (GCLID), where applicable

Details about the specific cookies we use, their categories, and how to manage your preferences are in our Cookie Policy. Cookie Policy.

We use the following tools to understand how our site is used and to measure the performance of our marketing campaigns. Analytics and marketing cookies are only activated according to your cookie preferences:

• Google Analytics 4: general measurement of website usage and performance
• Microsoft Clarity: session analytics to understand how visitors interact with our pages
• Google Ads: conversion measurement and remarketing, to measure the effectiveness of our ads and show you relevant content on other sites

You can accept, decline, or adjust the use of analytics and marketing cookies at any time from the Cookie Preferences center, accessible from the "Cookie Preferences" link in the site footer. See our Cookie Policy for more details.

We use the information we collect to:

• Respond to your inquiries and requests for information
• Schedule and confirm strategy calls
• Prepare proposals and quotes for your project
• Improve our services, content, and user experience
• Measure website performance and the performance of our marketing campaigns
• Prevent fraud and protect the security of our site and systems
• Comply with legal and contractual obligations

We work with trusted service providers who process information on our behalf, solely for the purposes described in this policy. These include providers of:

• Website and infrastructure hosting
• Email and communications
• Scheduling and calendar services
• Web analytics (Google Analytics 4, Microsoft Clarity)
• Advertising and conversion measurement (Google Ads)
• Customer relationship management (CRM), where applicable

These providers only have access to the information necessary to perform their services and are subject to their own confidentiality and security obligations.

We keep inquiry and communication data for as long as our conversation or business relationship is active, and for a reasonable period afterward, for example, to follow up on a proposal, respond to support questions, or meet accounting or legal requirements.

Analytics and marketing data collected through cookies is retained according to the timeframes set by each tool (Google Analytics 4, Microsoft Clarity, Google Ads) and according to your cookie preferences.

You can request deletion of your personal data at any time by emailing hello@alcasoftware.com; we will act on your request unless we must retain certain information for legal or contractual reasons.

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Opt out of marketing communications at any time

To exercise any of these rights, email us at hello@alcasoftware.com. We will respond within a reasonable timeframe.

We do not sell your personal information for money. We only share information with third parties in the following circumstances:

• With the service providers described in Section 4, to operate and improve our services
• When required by law or a competent authority
• When necessary to protect our legal rights, or the safety of ourselves or others

We may update this privacy policy periodically to reflect changes in our practices, in the tools we use, or for legal reasons. The date of the last update is shown at the top of this page. We recommend checking this page from time to time.

If you have questions, concerns, or wish to exercise your rights related to this privacy policy, you can contact us:

For more information about the cookies we use and how to manage your preferences, visit our Cookie Policy.