AlcaStars
Local directory and digital loyalty platform for Venezuela
Venezuelan platform that connects local businesses with their customers through a business directory, a digital points program (AlcaPerks) and a network of content creators (AlcaCreators).
About the project
What is AlcaStars?
A Venezuelan digital platform that integrates three solutions into a single experience to strengthen local commerce.
Local directory
Anyone can discover restaurants, cafés, barbershops, gyms, vets, bakeries, and all kinds of local businesses in their area.
AlcaPerks
A digital points program that replaces traditional loyalty cards. No apps, no cardboard.
AlcaCreators
A network of local ambassadors and influencers who recommend the best businesses in their community.
Our mission
Help neighborhood businesses compete with big chains, giving them accessible digital tools and a community of loyal customers.
Our products
AlcaPerks
Frictionless digital loyalty. A points program that works directly from the customer's phone, with no extra apps or physical cards.
Key advantages
- Onboarding via QR or WhatsApp — zero friction
- Works for both in-person and delivery scenarios
- Replaces cardboard cards that get lost
- Generates real customer behavior data
Subscription plans
Impulso
To get started
$14/mo
Pro
To grow
$39/mo
Enterprise
To scale
Custom
Community
AlcaCreators
Local ambassadors with their own page. Each influencer has their own curated recommendations page inside AlcaStars. They recommend businesses they actually love and earn real rewards.
4-level system:
Explorer
Welcome to the program
Favorite
10% referral commission
Ambassador
15% + quarterly bonuses
Legend
20% + recurring income
AlcaSpotlight
A monthly section where we pick a featured creator and turn their recommendations into professional content that lives both on their channels and ours.
Differentiator
Why AlcaStars?
The Venezuelan market has unique realities that prevent international solutions from working directly.
Digital distrust
Concrete past failures have created resistance. We build trust through real presence.
WhatsApp native
The dominant channel for business communication. Our platform lives where customers already are.
Close relationships
In neighborhood businesses the owner–customer relationship is key. We enhance that bond, we don't replace it.
AlcaStars is designed specifically for the Venezuelan market, with an in-person focus, communication through WhatsApp, and language that avoids technicalities. We don't talk about an "app" or a "digitization platform": we talk about a loyalty program for your neighborhood business.
Expansion
Strategy and reach
Initial market
San Antonio de Los Altos, Miranda
Density-based expansion plan:
LATAM Roadmap
Regional expansion vision:
Strategic alliances in development
Cashea (BNPL)
Exclusive benefit for users
Yummy / Wink
Integration with delivery platforms
Shopping Centers
C.C. Galería Las Américas and more
Leadership
The team
Ilan
Founder & Co-Director
Leads AlcaStars with his partner under a 50/50 model. Strategic vision and product ownership.
Andrea León
B2B Sales Rep
Leads the on-field commercial team. Direct contact with local businesses for onboarding and activation.
Ready to transform your business?
Thousands of customers are waiting to find you. Join the network of businesses earning real loyalty with AlcaStars.