Cookie Policy
This policy explains what cookies are, which ones we use on this site, and how you can control them.
Last updated: August 3, 2026
1. What are cookies
Cookies are small text files that a website stores on your browser or device when you visit it. They are widely used to make websites work properly, remember your preferences, and understand how a site is used. We also use similar technologies, such as browser local storage, for equivalent purposes.
2. Categories of cookies we use
We organize the cookies on this site into three categories:
Necessary
These cookies and storage are essential for the site to work: they support security, enable basic site operation (for example, your progress through a form), remember your preferred language, and store your cookie preference choice. This also includes storage from Crisp, our live chat, which only loads if you choose to speak with a member of our team. They cannot be turned off and are always active.
Analytics
We use Google Analytics 4 and Microsoft Clarity to understand how visitors use our site: which pages they visit, and how they navigate and interact with our content. This information helps us improve the site and our content. They only activate if you accept this category.
Marketing
This category is reserved for optional advertising technologies, such as Google Ads, if enabled in the future (conversion measurement, remarketing, or ad personalization). We do not currently use any advertising technology, and this category sets no cookies today.
Google Analytics and Microsoft Clarity only run according to the cookie preferences you choose (Consent Mode). If you do not accept the analytics category, those cookies will not be activated. See the cookie table below for the detail on each one.
| Name | Provider | Purpose | Category | Duration | Party |
|---|---|---|---|---|---|
| alca-cookie-consent | ALCA Software | Stores your cookie preference choice | Necessary | Until changed or cleared (browser local storage) | First-party |
| alca_language | ALCA Software | Remembers your preferred language for the language selector | Necessary | Until changed or cleared (browser local storage) | First-party |
| nova_conversation, nova_conversation_id | ALCA Software | Keeps your Nova chat visible during this browser tab | Necessary | Cleared when the tab or browser closes (session storage) | First-party |
| Form progress & prompt-dismissal storage | ALCA Software | Remembers in-progress form answers and dismissed prompts for this session | Necessary | Session or until changed (browser storage) | First-party |
| Crisp session storage | Crisp | Identifies your live-chat session, only loaded if you open live chat | Necessary | Per Crisp's own documentation | Third-party (client.crisp.chat) |
| _ga, _ga_* | Google Analytics 4 | Distinguishes visitors to measure site usage | Analytics | ~2 years (Google default) | First-party (set on alcasoftware.com) |
| _clck, _clsk | Microsoft Clarity | Session recording and heatmap analytics | Analytics | ~1 year / ~1 day (Microsoft default) | First-party (set on alcasoftware.com) |
3. How to manage your preferences
You can change your cookie preferences at any time from the "Cookie Preferences" link in our site footer, or using the button below.
Where required and technically supported, we recognize Global Privacy Control (GPC) as a request to opt out of the sale or sharing of personal information and targeted advertising. If your browser sends this signal, the Marketing category stays off even if you click "Accept all," and the Cookie Preferences center will tell you so.
4. Browser controls
Most browsers let you view, manage, block, or delete cookies stored on your device through their privacy settings. Note that blocking all cookies, including necessary ones, may affect how this and other websites function.
5. Contact
If you have questions about the use of cookies on this site, you can contact us:
Email: hello@alcasoftware.com
See also our Privacy Policy.