Salas Resin

Salas Resin’s work sells itself in person — metallic floors with real depth, flake systems, commercial floors — but the website didn’t reflect that quality or turn visitors into estimate requests. On top of that, epoxy flooring is searched city by city, and increasingly those searches are answered by AI assistants, not just classic Google.

We redesigned the entire site around real installed floors: a page per system (metallic, flake, garage, commercial, polyaspartic, industrial and more), a finish explorer with named styles and a guided 3-step estimate wizard — every "Request This Style" button opens the wizard with that finish pre-selected, with WhatsApp built in for photos and measurements. On top runs an ongoing program: local SEO pages for Miami, Hialeah, Doral, Fort Lauderdale and Pembroke Pines, structured data and content built so AI search can cite the business (AEO/GEO).