Digital PR & authority
Earn authority with useful stories—not paid ranking links.
Original research, linkable assets and editorial relationships that give publications a genuine reason to cover you.
Authority is the accumulated result of other people finding your work worth referencing. It cannot be purchased in bulk, and buying links to pass authority violates Google’s spam policies — which is why ALCA no longer offers link packages priced by Domain Rating, anchor text or do-follow status.
What works is slower and more defensible: produce something genuinely worth citing, take it to the people who cover that subject, and build relationships that outlast a single campaign. Coverage is never guaranteed, and any placement that involves payment or exchange of value is qualified with rel="sponsored" or rel="nofollow", as Google requires.
Scope
What an authority engagement covers
Original research
Surveys, proprietary data analysis and industry benchmarks that produce a finding nobody else can report — the most reliable reason a publication has to link.
Data stories
Existing public or internal data turned into a defensible narrative with a clear method, so journalists can use it without having to verify it from scratch.
Linkable assets
Tools, calculators, datasets, maps and reference resources that stay useful long after the campaign that launched them.
Journalist and publication outreach
Targeted, individually written pitches to reporters and editors who actually cover the subject — not a bulk send to a purchased media list.
Expert commentary
Positioning your subject-matter experts as sources for stories already in progress, which is often the fastest route to a first placement.
Partnerships
Co-produced research, joint resources and industry collaborations that earn coverage from both sides of the relationship.
Local and industry citations
Accurate, consistent listings in the directories, associations and industry bodies that a real business in your category belongs to.
What you receive
The asset, the outreach and an honest account of what it produced.
- A campaign concept grounded in data or expertise you actually have
- The linkable asset itself — research, tool, dataset or reference resource
- A researched, individually targeted outreach list with the reasoning for each contact
- Pitch copy written per publication, plus follow-up handling
- Reporting on placements achieved, including the ones that did not convert
- Citation audit and cleanup across relevant directories and industry bodies
What we do not do
- No guaranteed placements. Editorial coverage is a decision made by editors, and no vendor honestly controls it.
- No promises about do-follow status, link permanence, anchor text or Domain Rating. Publishers change, remove and re-qualify links, and pretending otherwise is a promise nobody can keep.
- No buying links to pass authority. Where a placement is sponsored, paid or exchanged for value, it is qualified with rel="sponsored" or rel="nofollow" — the disclosure Google requires.
- Third-party authority scores such as DR or DA may appear as secondary diagnostics for prioritizing targets. They are never sold as a product.
Frequently asked questions
Do you sell links?
No. ALCA does not buy or sell links intended to pass ranking authority, and does not price work by Domain Rating, anchor text or do-follow status. When a placement is sponsored or paid in any form, it is qualified with rel="sponsored" or rel="nofollow", which is what Google requires.
What happened to the blogger outreach service?
It was retired. The previous offer sold link placements priced by third-party authority score, together with guarantees about follow status, anchor text and permanence that no vendor can honestly make and that conflict with Google’s current spam policies. This page is what replaced it: earned coverage, legitimate citations and properly qualified sponsored placements.
How many links will we get?
We do not sell a number, because we cannot honestly promise one. What we commit to is the asset, the research behind the outreach list, the pitches sent and an honest report of what was placed and what was declined.
How long does a campaign take?
Building a research asset typically takes three to six weeks, and outreach runs for several weeks after publication. Expert commentary can produce placements faster because it attaches to stories already being written.
Related SEO services
Each of these can be scoped on its own or run as part of one program.
- Technical SEOCrawling, rendering, indexation, canonicals, schema and Core Web Vitals — implemented in the codebase.
- Local & multi-location SEOProfiles, location pages, citations and review workflows governed consistently across every location.
- Content strategyIntent research, topic and entity mapping, briefs, expert review and the internal links that convert.
- Programmatic SEOData models, templates, quality thresholds and indexation rules for large page estates.
- SEO audit & roadmapPrioritized findings, a 90-day roadmap and an implementation estimate — a diagnosis with a plan attached.
Build authority that survives an algorithm update
Tell us what data or expertise you have that nobody else does. That is usually where a defensible campaign starts.